Read headlines, tap, scroll, find interesting, tap, scroll. As millennials, reading articles online is a daily activity. Sometimes we also share and comment on certain articles.
Unlike the old days, now internet users are required to actively seek information. Therefore, we can sort out which information is relevant to us.
It seems innocent and harmless. But do you know that what we click has certain consequences called bubble filters? See the explanation below!
1. What is a bubble filter?
Reporting from Farnam Street, bubble filters are terms that describe how algorithms determine what information we will find on the internet.
Filter bubbles are everywhere, especially in search engines and social media. With this bubble, we will be treated to information related to what we usually click or search.
2. A simple example of a bubble filter
Maybe some of us can’t imagine how bubble filters work. A simple example is the Explore feature on Instagram.
On that page you can find photos and videos that you like, right? That’s because Instagram does tracking on topics that you often search for. Instagram also presents similar content to make you feel at home. They also display content uploaded by people around you.
This also happens in search engines. Even though you and your friends type the same keyword, the results that appear will definitely be different.
3. In addition, sites also see our profile
Many sites offer content based on browsing history, age, gender, location, and other data. As a result we will find more relevant information and we like it.
4. Bubble filters form ignorant individuals
The explanation above may not sound bad. But in reality the filter bubble causes the echo chamber effect. That is, we seem to know all the things that are happening around us, when in fact they are not.
This makes people not understand the reality that is happening out there. Or even worse, don’t want to know important information that you feel has no connection with him.
5. In addition, we only get one point of view
The algorithm created from the bubble filter will isolate everyone intellectually. That is, they will focus on the point of view of the information they like. Whereas the information opposite to it will be ignored. This can form individuals who feel they are the most correct or anti-criticism.
For example, you believe that the earth is flat. You will find more information that supports your belief. When you find information that opposes it, you will easily ignore it.
6. Filter bubbles benefit advertisers
It’s no secret that the internet is a place that is almost without privacy. The algorithm of sites on the internet can recognize our profile and sell it to advertisers. That’s why the ads that are shown to everyone are according to what they like.
For example, you want to buy a bookshelf on the internet and look for it through Google. Ads that appear on Facebook and other sites that you visit will offer you various types of bookshelves. That is again the work of an algorithm on the internet. Ever experienced it too?
7. The term was coined by Eli Pariser
Internet activist Eli Pariser was the first person to use the term bubble filter. He described it as a “personal ecosystem of information”. According to him, the bubble filter will strengthen everyone’s bias.
“A world built on similarity (something familiar) is a place where we cannot learn anything,” Pariser was quoted as saying by Farnam Street.
The bubble filter effect can be reduced! How, you have to diligently delete browsing history, activate ad-blockers, read articles from unbiased sources, and expand the topic you consume as much as possible.